Rare Beauty Elevates Joyce Kim to Chief Brand Officer and Ashley Murphy to Chief Marketing Officer
Position
Chief Marketing Officer
Company
Rare Beauty
Description
Rare Beauty has announced the promotions of Joyce Kim and Ashley Murphy to chief brand officer and chief marketing officer, respectively. Their appointments come after the departure of the founding chief marketing officer, Katie Welch. Both are longtime employees who will focus on brand equity and innovative marketing strategies.
Quick answer
Rare Beauty Elevates Joyce Kim to Chief Brand Officer and Ashley Murphy to Chief Marketing Officer (February 11, 2026).
- Who is the new Chief Marketing Officer at Rare Beauty?
- Rare Beauty named Ashley Murphy Chief Marketing Officer, announced February 11, 2026.
- What did Rare Beauty announce on February 11, 2026?
- Rare Beauty has announced the promotions of Joyce Kim and Ashley Murphy to chief brand officer and chief marketing officer, respectively. Their appointments come after the departure of the founding chief marketing officer, Katie Welch.
- What does Rare Beauty do?
- Rare Beauty is a premium cosmetics brand launched in 2020 by Selena Gomez.
- Which similar companies made leadership changes around the same time?
- Revlon (February 11, 2026), Milk Makeup (February 24, 2026), Bath & Body Works (February 25, 2026) and Kering (January 20, 2026) also announced leadership changes within 45 days of Rare Beauty.
Source: Fundz verified event record.
Other recent leadership changes in E Commerce and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Revlon Appoints Mario Rivera as Chief Operations Officer (February 11, 2026)
- Milk Makeup Appoints Frank B as Global Artistic Director (February 24, 2026)
- Michael Wu Steps Down as Chief Legal Officer at Bath & Body Works, Search for Replacement Initiated (February 25, 2026)
- Kering Appoints Daniele Zito as Chief Commercial Officer (January 20, 2026)
- Performance Beauty Group Appoints Sabeen Mian as Brand President and Alicia Grande as Chief Visionary Officer (February 17, 2026)
- Pat McGrath Labs Appoints Paladin Management Group as Chief Restructuring Officer (February 18, 2026)
Who to call at Rare Beauty, and when
A new leader at Rare Beauty brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Rare Beauty raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Rare Beauty, from your own LinkedIn network
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