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Rapha Appoints Jodie Harrison as Chief Brand Officer

Apr 25, 2025

Position

Chief Brand Officer

Company

Rapha

Jodie Harrison
jodie.harrison@rapha.cc
LondonSoftwareRetail

Description

Rapha has announced the appointment of Jodie Harrison as its new Chief Brand Officer. Harrison has been an external consultant with Rapha since January and officially takes on her new role in April.

Quick answer

Rapha Appoints Jodie Harrison as Chief Brand Officer (April 25, 2025). Rapha is based in London, England, United Kingdom.

Who is the new Chief Brand Officer at Rapha?
Rapha named Jodie Harrison Chief Brand Officer, announced April 25, 2025.
What did Rapha announce on April 25, 2025?
Rapha has announced the appointment of Jodie Harrison as its new Chief Brand Officer. Harrison has been an external consultant with Rapha since January and officially takes on her new role in April.
What does Rapha do?
Founded by Simon Mottram in London in 2004, Rapha makes the world’s finest cycling clothing.
Where is Rapha based?
Rapha is based in London, England, United Kingdom.
Which similar companies made leadership changes around the same time?
Flashfood (May 1, 2025), Victoria’s Secret & Co. (April 8, 2025), Capri Holdings Limited (April 8, 2025) and Retailogists (April 2, 2025) also announced leadership changes within 45 days of Rapha.

Source: Fundz verified event record.

Other recent leadership changes in Retail and Software

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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A new leader at Rapha brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Rapha

Location

London, England, United Kingdom

About

Founded by Simon Mottram in London in 2004, Rapha makes the world’s finest cycling clothing. For 15 years, our products have redefined comfort, performance, and style for cyclists from absolute beginners through to WorldTour professionals. Born from a love of the sport, Rapha regularly organises and sponsors unique rides and events. The Rapha Cycling Club was founded in 2015 to bring cyclists together, and today there are already more than 17,000 members worldwide. Our 21 Clubhouses across Europe, North America and Asia have become hubs for RCC members and local cyclists, offering a café space and stocking the latest products. Rapha is proud to have worked with the sport's best athletes from its earliest days. First, as title sponsor to the British UCI Continental team Rapha-Condor from 2005 to 2012, then as clothing supplier to Team Sky from 2012 to 2016. We continue to work at the top tiers of professional cycling with the women’s UCI WorldTour team CANYON//SRAM since 2016, and, after publishing a two-year study on the state of the sport titled the Rapha Roadmap, we have returned to the men’s WorldTour with EF Education First Pro Cycling from 2019.

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