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Rains Appoints Tom Bettinson As Chief Executive Officer

PRIVATEAug 12, 2026•about 2 hours ago

Position

Chief Executive Officer

Company

Rains

Tom Bettinson
AarhusFashionRetail

Description

Danish outerwear brand Rains has appointed Tom Bettinson as its new group chief executive officer. Bettinson aims to build on the company's foundation with a distinct brand identity and an ambitious global strategy.

Company Information

Company

Rains

Location

Aarhus, Central Denmark Region, Denmark

About

Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.

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