Position
Chief Executive Officer
Company
Provenance
LondonE CommerceFashionRetailSaaSDescription
Provenance announces the appointment of Sarah Arana-Morton as CEO, strengthening the company's mission to ensure product claims are trustworthy and transparent in the evolving AI retail landscape. Arana-Morton brings over 25 years of experience in building trustworthy data systems.
Quick answer
Provenance Appoints Sarah Arana-Morton as Chief Executive Officer (December 17, 2025). Provenance is based in London, England, United Kingdom.
- Who is the new Chief Executive Officer at Provenance?
- Provenance named Sarah Arana-Morton Chief Executive Officer, announced December 17, 2025.
- What did Provenance announce on December 17, 2025?
- Provenance announces the appointment of Sarah Arana-Morton as CEO, strengthening the company's mission to ensure product claims are trustworthy and transparent in the evolving AI retail landscape. Arana-Morton brings over 25 years of experience in building trustworthy data systems.
- What does Provenance do?
- Provenance is setting a new global standard for consumer sustainability.
- Where is Provenance based?
- Provenance is based in London, England, United Kingdom.
- Which similar companies made leadership changes around the same time?
- ON (January 28, 2026), Coupang (December 17, 2025), Ganni (December 15, 2025) and WHY Brands (December 22, 2025) also announced leadership changes within 45 days of Provenance.
Source: Fundz verified event record.
Other recent leadership changes in E Commerce and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- On Appoints Frank Sluis as Chief Financial Officer (January 28, 2026)
- Coupang Appoints Harold Rogers as Interim Chief Executive Officer (December 17, 2025)
- Ganni Appoints Marcelo Noschese as President, Americas (December 15, 2025)
- WHY Brands Inc. Promotes Ashley Gu to Chief Financial Officer (December 22, 2025)
- Shoe Carnival Appoints Patrick C. Edwards as Senior Vice President, Controller and Treasurer (December 9, 2025)
- Reliance Industries Appoints Shrivallabha Kulkarni as Chief Digital Officer (December 8, 2025)
Who to call at Provenance, and when
A new leader at Provenance brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Provenance raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Provenance, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Provenance. With Fundz connected, it knows.
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Fundz sees it the moment Provenance changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Provenance changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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