Position
Director of Marketing
Company
ProCook
Description
ProCook has appointed former Joules executive Claire Tait as marketing director. Tait worked for eight years at Joules in a variety of leadership positions, including customer director, marketing director, and head of ecommerce trading.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months