Princess Appoints Lilian Sor as Chief Strategy Officer
Position
Chief Strategy Officer
Company
Princess Cruises
Fort LauderdaleHospitalityLeisureHotelTravelDescription
Indie creative agency Princess has announced the appointment of Lilian Sor as its Chief Strategy Officer. In this newly created role, Lil will lead the company's strategic output across key clients.
Quick answer
Princess Appoints Lilian Sor as Chief Strategy Officer (August 6, 2026). Princess Cruises is based in Fort Lauderdale, Florida, United States.
- Who is the new Chief Strategy Officer at Princess Cruises?
- Princess Cruises named Lilian Sor Chief Strategy Officer, announced August 6, 2026.
- What did Princess Cruises announce on August 6, 2026?
- Indie creative agency Princess has announced the appointment of Lilian Sor as its Chief Strategy Officer. In this newly created role, Lil will lead the company's strategic output across key clients.
- Where did Lilian Sor work before joining Princess Cruises?
- Lilian Sor joins from AMV BBDO.
- What does Princess Cruises do?
- Princess is the world’s leading premium cruise line operating a fleet of modern ships visiting over 380 destinations around the globe on more than 160 itineraries.
- Where is Princess Cruises based?
- Princess Cruises is based in Fort Lauderdale, Florida, United States.
- Which similar companies made leadership changes around the same time?
- Hamilton Island (August 12, 2026), Hyatt Hotels (July 23, 2026), BWH Hotels GB (August 26, 2026) and Crescent Hotels & Resorts (August 27, 2026) also announced leadership changes within 45 days of Princess Cruises.
Source: Fundz verified event record.
Other recent leadership changes in Hospitality and Leisure
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Hamilton Island Enterprises Appoints Chris Mills as CEO and Renae Trimble as Chief Operating Officer (August 12, 2026)
- Hyatt Appoints Eduardo Schutte as Senior Vice President of Commercial (July 23, 2026)
- BWH Hotels GB Appoints Gary Wallace as Chief Financial Officer (August 26, 2026)
- Crescent Hotels & Resorts Promotes Kristi Kastrounis to Senior Vice President of Digital Marketing (August 27, 2026)
- Kerzner International Appoints Celine Assimon as Chief Commercial Officer (July 14, 2026)
- Dominic E. Dragisich Appointed President and CEO of Choice Hotels (August 31, 2026)
Who to call at Princess Cruises, and when
A new leader at Princess Cruises brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Princess Cruises raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Princess Cruises, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Princess Cruises. With Fundz connected, it knows.
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Fundz sees it the moment Princess Cruises changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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