Position
Chief Digital Officer
Company
Primark
DublinE CommerceFashionRetailDescription
Matt Houston has been appointed as Chief Customer And Digital Officer at Primark, where he will oversee the integration of the customer and digital teams. This new role aims to enhance the brand experience across all channels.
Quick answer
Matt Houston Appointed as Chief Customer And Digital Officer at Primark (July 11, 2025). Primark is based in Dublin, Dublin, Ireland.
- Who is the new Chief Digital Officer at Primark?
- Primark named Matt Houston Chief Digital Officer, announced July 11, 2025.
- What did Primark announce on July 11, 2025?
- Matt Houston has been appointed as Chief Customer And Digital Officer at Primark, where he will oversee the integration of the customer and digital teams. This new role aims to enhance the brand experience across all channels.
- What does Primark do?
- Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US.
- Where is Primark based?
- Primark is based in Dublin, Dublin, Ireland.
- Which similar companies made leadership changes around the same time?
- Converse (July 11, 2025), Mango (July 11, 2025), Superdrug (July 11, 2025) and Dunelm (July 9, 2025) also announced leadership changes within 45 days of Primark.
Source: Fundz verified event record.
Other recent leadership changes in E Commerce and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Converse Appoints Aaron Cain as Chief Executive Officer (July 11, 2025)
- Mango Appoints Eva Gallego as Global Director of Mango Woman (July 11, 2025)
- Superdrug Promotes Simon Comins to Chief Operating Officer (July 11, 2025)
- Dunelm Appoints Clodagh Moriarty as Chief Executive Officer (July 9, 2025)
- The Body Shop Appoints Mike Jatania as Chief Executive Officer (July 9, 2025)
- MacKenzie-Childs Appoints Kristen Schrieber as Chief Financial Officer and Margaret Wakeland as Chief Merchandising Officer (July 8, 2025)
Who to call at Primark, and when
A new leader at Primark brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Primark raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Primark, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Primark. With Fundz connected, it knows.
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Fundz sees it the moment Primark changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Primark changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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