Position
Chief Executive Officer
Company
Priceline
United StatesLeisureTravelE CommerceTourismDescription
Booking Holdings announces the appointment of Brigit Zimmerman as the new Chief Executive Officer of Priceline, effective January 1, 2026. She previously served as Priceline's Chief Commercial Officer since 2022.
Quick answer
Priceline Appoints Brigit Zimmerman as Chief Executive Officer (November 12, 2025). Priceline is based in United States.
- Who is the new Chief Executive Officer at Priceline?
- Priceline named Brigit Zimmerman Chief Executive Officer, announced November 12, 2025.
- What did Priceline announce on November 12, 2025?
- Booking Holdings announces the appointment of Brigit Zimmerman as the new Chief Executive Officer of Priceline, effective January 1, 2026. She previously served as Priceline's Chief Commercial Officer since 2022.
- What does Priceline do?
- Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years.
- Where is Priceline based?
- Priceline is based in United States.
- Which similar companies made leadership changes around the same time?
- Avianca Group (November 12, 2025), ALGT (November 7, 2025), Klook (November 7, 2025) and Xanterra Travel Collection (November 4, 2025) also announced leadership changes within 45 days of Priceline.
Source: Fundz verified event record.
Other recent leadership changes in Leisure and Travel
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Avianca Group Appoints Gabriel Oliva as President (November 12, 2025)
- Allegiant Air Appoints Robert Neal as President and Chief Financial Officer (November 7, 2025)
- Klook Appoints Daniel Kao as SVP of Product & Technology and Jakii Chu as SVP of Growth Marketing (November 7, 2025)
- Xanterra Travel Collection Appoints Tim Walker as Chief Legal Officer (November 4, 2025)
- G Adventures Appoints Leah Shelly as Chief Community Officer and Michelle Hudema as Chief Operating Officer (November 21, 2025)
- NusaTrip Appoints Anson Neo as New CEO (November 3, 2025)
Who to call at Priceline, and when
A new leader at Priceline brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Priceline raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Priceline, from your own LinkedIn network
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Fundz sees it the moment Priceline changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Priceline changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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