Popeyes Louisiana Kitchen Appoints Bart La Count As Chief Marketing Officer and Matt Rubin As Chief Digital Officer
Aug 13, 2024•about 1 year ago
Position
Chief Digital Officer
Company
Popeyes Louisiana Kitchen
Description
Popeyes Louisiana Kitchen for the U.S. and Canada has named Bart LaCount as chief marketing officer and Matt Rubin as chief digital officer. LaCount will lead all marketing efforts focused on growing traffic and accelerating sales growth, while Rubin will oversee the digital and technology teams guiding the digital growth strategy.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months