Position
Chief Operating Officer
Company
Dallas Global MarTech PMG
Description
PMG, a global independent marketing services and technology company, has appointed Andrea Terrassa, an industry veteran with over 20 years of experience, as its first Chief Operating Officer. Andrea will drive operational excellence and sustainable efficiencies across the global organisation as it delivers on its strategic growth objectives.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months