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Planet Fitness Appoints Colleen Keating as CEO and Revokes Membership of Patricia Silva

PUBLIC · PLNTMay 09, 2024

Position

Chief Executive Officer

Company

Planet Fitness

Colleen Keating
HamptonHealth CareSportsHospitalityFitnessWellness

Description

Planet Fitness has hired Colleen Keating as its new CEO, known for pushing diverse and inclusive hiring practices. In the midst of controversies and membership bans, Patricia Silva's membership has been revoked following a series of incidents and social media backlash.

Quick answer

Planet Fitness Appoints Colleen Keating as CEO and Revokes Membership of Patricia Silva (May 9, 2024). Planet Fitness is based in Hampton, New Hampshire, United States.

Who is the new Chief Executive Officer at Planet Fitness?
Planet Fitness named Colleen Keating Chief Executive Officer, announced May 9, 2024.
What did Planet Fitness announce on May 9, 2024?
Planet Fitness has hired Colleen Keating as its new CEO, known for pushing diverse and inclusive hiring practices. In the midst of controversies and membership bans, Patricia Silva's membership has been revoked following a series of incidents and social media backlash.
What does Planet Fitness do?
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations.
Where is Planet Fitness based?
Planet Fitness is based in Hampton, New Hampshire, United States.
Which similar companies made leadership changes around the same time?
Cult.fit (April 11, 2024), AdvoCare International (May 16, 2024), Whoop (April 29, 2024) and First Day (April 29, 2024) also announced leadership changes within 45 days of Planet Fitness.

Source: Fundz verified event record.

Other recent leadership changes in Sports and Hospitality

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Planet Fitness, and when

A new leader at Planet Fitness brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Planet Fitness

Location

145 Rue Pierre-Simon Laplace

Hampton, New Hampshire, United States

About

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2021, Planet Fitness had 15.2 million members and 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

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Planet Fitness changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.