Planet Fitness Appoints Colleen Keating As CEO and Revokes Membership of Patricia Silva
05/09/24, 9:32 PM
Location
Position
chief executive officer
Planet Fitness has hired Colleen Keating as its new CEO, known for pushing diverse and inclusive hiring practices. In the midst of controversies and membership bans, Patricia Silva's membership has been revoked following a series of incidents and social media backlash.
Company Info
Location
hampton, virginia, united states
Additional Info
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2021, Planet Fitness had 15.2 million members and 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

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