Planet Fitness Appoints Colleen Keating as CEO, Shares Plunge Amid Controversy
Position
Chief Executive Officer
Company
Planet Fitness
HamptonHealth CareSportsHospitalityFitnessWellnessDescription
Colleen Keating has been appointed as the new CEO of Planet Fitness, known for her progressive approach to DEI-based hiring. The appointment comes after a ten-month search to find a successor following the former CEO's resignation. However, the news of her appointment led to a three percent plunge in the company's shares amid the controversy over the transgender inclusive locker room policy.
Quick answer
Planet Fitness Appoints Colleen Keating as CEO, Shares Plunge Amid Controversy (April 18, 2024). Planet Fitness is based in Hampton, New Hampshire, United States.
- Who is the new Chief Executive Officer at Planet Fitness?
- Planet Fitness named Colleen Keating Chief Executive Officer, announced April 18, 2024.
- What did Planet Fitness announce on April 18, 2024?
- Colleen Keating has been appointed as the new CEO of Planet Fitness, known for her progressive approach to DEI-based hiring. The appointment comes after a ten-month search to find a successor following the former CEO's resignation.
- What does Planet Fitness do?
- Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations.
- Where is Planet Fitness based?
- Planet Fitness is based in Hampton, New Hampshire, United States.
- Which similar companies made leadership changes around the same time?
- Cult.fit (April 11, 2024), TruFit Athletic Clubs (April 24, 2024), Ww International (April 11, 2024) and Upgrade Labs (April 10, 2024) also announced leadership changes within 45 days of Planet Fitness.
Source: Fundz verified event record.
Other recent leadership changes in Sports and Hospitality
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Cultfit Appoints Naresh Krishnaswamy as Chief Executive Officer (CEO) (April 11, 2024)
- TruFit Athletic Clubs Appoints Joe Pritchard as CEO (April 24, 2024)
- WeightWatchers Appoints Donna Boyer as Chief Product Officer and Jacquie Cooke as General Counsel (April 11, 2024)
- Upgrade Labs Appoints Carin Oliver as Fractional Chief Marketing Officer (April 10, 2024)
- First Day Names Daniel J. Franklin as Inaugural General Counsel (April 29, 2024)
- WHOOP Names New Leaders to Its C-suite for Global Expansion (April 29, 2024)
Who to call at Planet Fitness, and when
A new leader at Planet Fitness brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Planet Fitness raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Planet Fitness, from your own LinkedIn network
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