Phrasee Appoints Marissa Aydlett As Fractional CMO and Dee Patel As Chief Financial Officer
May 15, 2024•over 1 year ago
Position
Chief Financial Officer
Company
Phrasee
Description
Phrasee has appointed Marissa Aydlett as Fractional CMO to lead the marketing engine, with a focus on rebranding and its presence at Cannes Lions Festival of Creativity. Dee Patel has been appointed as Chief Financial Officer, bringing 25 years of experience as a commercially focused finance executive to double down on Phrasee’s potential for financial growth and investor returns.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months