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Carla Dodds Appointed As Chief Marketing Officer of Pet Med Express, Inc.
Position
Chief Marketing Officer
Company
Petmeds
Description
Carla Dodds has been appointed as the Chief Marketing Officer (CMO) of PetMed Express, Inc. In her new role, Dodds will be responsible for leading PetMeds’ integrated marketing strategy including brand and content, digital and lifecycle marketing, co-op media, customer acquisition and retention, customer insights and market research, social media and corporate communications. Her extensive experience in leadership roles encompassing marketing, strategy, and operations for major global companies including Walmart, MasterCard, Curacao, Omnilife-Chivas Group, and Penske Media Corporation aligns perfectly with the company's vision.