Company
PepsiCo
Description
PepsiCo has announced the appointment of Mark Kirkham as chief marketing officer for PepsiCo Beverages North America. He succeeds Greg Lyons, who is leaving after serving in the role since January 2017.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months