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P.F. Chang’s Appoints Holly Smith as Chief Marketing Officer

PRIVATEOct 28, 2026

Position

Chief Marketing Officer

Company

P.F. Chang's

Holly Smith
ScottsdaleFood and BeverageFood And BeverageHospitality

Description

P.F. Chang’s has appointed Holly Smith as Chief Marketing Officer as part of the company's turnaround strategy led by CEO Jim Mazany. Smith brings extensive experience from other restaurant brands and will focus on revitalizing the brand's customer engagement and marketing efforts.

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Company Information

Company

P.F. Chang's

Location

Scottsdale, Arizona, United States

About

P.F. Chang's is the first internationally recognized multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. With roots in Chinese cuisine, today's menu at P.F. Chang's spans across all of Asia, honoring cultures and recipes from Japan, Korea, Thailand, and beyond. Each item offers a unique exploration of flavor, whether it's a handcrafted cocktail, wok-fired lunch bowl, or celebratory multi-course dinner. Worldwide, P.F. Chang's has more than 300 restaurants in 22 countries and U.S. airport locations, including a growing number of convenient P.F. Chang's To Go locations offering takeout and delivery.

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