P.F. Chang's Appoints Sonika Patel As Chief Marketing Officer

Dec 17, 2024•7 months ago

Position

Chief Marketing Officer

Company

P.F. Chang's

Sonika Patel

ScottsdaleHospitalityFood And Beverage

Description

P.F. Chang's announces the appointment of Sonika Patel as Chief Marketing Officer, effective immediately. Patel will lead the global brand marketing strategy, providing strategic vision and execution across all brand and digital marketing touchpoints and initiatives.

Company Information

Company

P.F. Chang's

Location

Scottsdale, Arizona, United States

About

P.F. Chang's is the first internationally recognized multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. With roots in Chinese cuisine, today's menu at P.F. Chang's spans across all of Asia, honoring cultures and recipes from Japan, Korea, Thailand, and beyond. Each item offers a unique exploration of flavor, whether it's a handcrafted cocktail, wok-fired lunch bowl, or celebratory multi-course dinner. Worldwide, P.F. Chang's has more than 300 restaurants in 22 countries and U.S. airport locations, including a growing number of convenient P.F. Chang's To Go locations offering takeout and delivery.

Related People

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months