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Geoff Cook Joins Noom As Chief Executive Officer

Jul 18, 2023about 2 years ago

Position

Vice President

Company

Noom

Norman Petty
New YorkFitnessWellnessHealth Care

Description

Noom, the leading digital health platform combining personalized psychology with modern medicine, today announced that accomplished technology executive Geoff Cook has been appointed Chief Executive Officer and will join the Noom Board of Directors. As part of a planned leadership transition, Noom’s co-Founder Saeju Jeong, who served as CEO for 16 years, will continue with Noom as Executive Chairman of the Board.

Company Information

Company

Noom

Location

New York, New York, United States

About

Noom is the world's leading behavior change company, disrupting the weight loss and healthcare industries. By combining the power of artificial intelligence, mobile tech, and psychology with the empathy of personal coaches, Noom helps people live healthier lives by changing their long-term habits. More than 50 million people have benefited from Noom’s behavior change courses, including its virtual diabetes prevention program, which was the first of its kind to be recognized by the CDC. The Noom platform is already being used by leading healthcare and pharmaceutical companies to improve treatment outcomes for patients worldwide.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months