Position
Chief Marketing Officer
Company
NatureSweet
Description
NatureSweet, the largest vertically integrated agricultural company in North America, has hired Tobianne Paul (Tobi) with more than 25 years of proven experience as Chief Marketing Officer. Tobi brings a wealth of expertise in eCommerce, digital strategy, and omnichannel marketing.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months