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Nature Sweet Appoints Tobianne Paul As Chief Marketing Officer

Feb 11, 202510 months ago

Position

Chief Marketing Officer

Company

NatureSweet

Tobianne Paul
San AntonioManufacturingFarming

Description

NatureSweet, the largest vertically integrated agricultural company in North America, has hired Tobianne Paul (Tobi) with more than 25 years of proven experience as Chief Marketing Officer. Tobi brings a wealth of expertise in eCommerce, digital strategy, and omnichannel marketing.

Company Information

Company

NatureSweet

Location

San Antonio, Texas, United States

About

NatureSweet® is the leading brand in snacking tomatoes and a trusted provider for greenhouse-grown vegetables. As the largest vertically integrated controlled environment agriculture company and greenhouse grower in North America, it operates on more than 1,500 acres of greenhouse space, cultivating premium tomatoes, cucumbers, and sweet peppers. The company’s 10,000 associates ensure every product is handpicked at peak freshness, delivering exceptional quality and flavor to supermarkets across the U.S., Mexico, and Canada. Its mission is to transform the lives of agricultural workers in North America through a profitable business model that inspires others to follow suit. With a deep commitment to sustainability and social responsibility, NatureSweet has earned B Corp, Fair Trade, and Equitable Food Initiative (EFI) certifications.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months