Fundz

Mortar AI Appoints James Zipeure as Group Chief Executive Officer

PRIVATEJul 13, 2025

Position

Chief Executive Officer

Company

Mortar

James Zipeure
james@mortarai.com
AdelaideAdvertisingMarketing

Description

James Zipeure has been appointed as the group CEO of Mortar AI, aiming for international expansion and launching a new marketing mix modeling capability. He will lead the company's rollout across various global markets while overseeing the deployment of Mortar's core platform suite.

Quick answer

Mortar AI Appoints James Zipeure as Group Chief Executive Officer (July 13, 2025). Mortar is based in Adelaide, South Australia, Australia.

Who is the new Chief Executive Officer at Mortar?
Mortar named James Zipeure Chief Executive Officer, announced July 13, 2025.
What did Mortar announce on July 13, 2025?
James Zipeure has been appointed as the group CEO of Mortar AI, aiming for international expansion and launching a new marketing mix modeling capability. He will lead the company's rollout across various global markets while overseeing the deployment of Mortar's core platform suite.
What does Mortar do?
Mortar AI is an Australian martech company focused on helping marketing teams streamline performance operations.
Where is Mortar based?
Mortar is based in Adelaide, South Australia, Australia.
Which similar companies made leadership changes around the same time?
CSP Agency (July 14, 2025), LG Ad Solutions (July 14, 2025), Bench Media (July 15, 2025) and Theblurr (July 15, 2025) also announced leadership changes within 45 days of Mortar.

Source: Fundz verified event record.

Other recent leadership changes in Advertising and Marketing

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Mortar, and when

A new leader at Mortar brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Mortar

Location

Adelaide, South Australia, Australia

About

Mortar AI is an Australian martech company focused on helping marketing teams streamline performance operations. The company integrates various marketing systems with an emphasis on automation and usability. Mortar's offerings include campaign automation and performance optimisation tools designed for sectors such as retail, automotive, and FMCG.

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Mortar changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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