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MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation

Oct 26, 2023

Position

Chief Commercial Trading Officer

Company

MiQ

Mauricio Leon
New YorkAdvertisingAnalytics

Description

MiQ, the leading global programmatic media partner, today announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers and the industry at large. To spearhead efforts in one of MiQ's priority markets, the company has appointed Alfie Atkinson as CEO of the UK, which he’ll serve in addition to his current role as CEO of Canada. Having launched and rapidly grown the Canadian business to what it is today, Atkinson’s new role will be integral to driving innovation for the UK. He will also work with the UK leadership team to continue to foster a client-first approach – helping partners achieve their business objectives in the ever-changing programmatic space. MiQ has also hired three new senior executives to join its global leadership team: Suzanne Strasser Grant as EVP, global head of agencies & partnerships, based in New York

Quick answer

MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation (October 26, 2023). MiQ is based in New York, New York, United States.

What did MiQ announce on October 26, 2023?
MiQ, the leading global programmatic media partner, today announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers and the industry at large. To spearhead efforts in one of MiQ's priority markets, the company has appointed Alfie Atkinson as CEO of the UK, which he’ll...
What does MiQ do?
MiQ is a programmatic media company that partners with marketers and agencies to optimize ad campaigns.
Where is MiQ based?
MiQ is based in New York, New York, United States.
Which similar companies made leadership changes around the same time?
illumin Holdings (October 26, 2023), JANUARY DIGITAL (October 31, 2023), Catalina (November 6, 2023) and Clue (November 9, 2023) also announced leadership changes within 45 days of MiQ.

Source: Fundz verified event record.

Other recent leadership changes in Advertising and Analytics

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at MiQ, and when

A new leader at MiQ brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

MiQ

Location

New York, New York, United States

About

MiQ is a programmatic media company that partners with marketers and agencies to optimize ad campaigns. The company specializes in cross-channel programmatic solutions across various industries and markets.

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MiQ changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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