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Mercedes-Benz USA Appoints Bart Herring as Vice President of Sales and Product, and Michael Minielly as Director, Communications and Experience

PRIVATEJul 29, 2024

Position

Director

Company

Mercedes-Benz USA

Michael Minielly
michael.minielly@mbusa.com
AtlantaE CommerceFashionAutomotive

Description

Mercedes-Benz USA (MBUSA) announced the appointment of Bart Herring as Vice President of Sales and Product, succeeding Senol Bayrak, effective August 1. Michael Minielly has also been appointed Director, Communications and Experience effective August 1.

Quick answer

Mercedes-Benz USA Appoints Bart Herring as Vice President of Sales and Product, and Michael Minielly as Director, Communications and Experience (July 29, 2024). Mercedes-Benz USA is based in Atlanta, Georgia, United States.

Who is the new Director at Mercedes-Benz USA?
Mercedes-Benz USA named Michael Minielly Director, announced July 29, 2024.
What did Mercedes-Benz USA announce on July 29, 2024?
Mercedes-Benz USA (MBUSA) announced the appointment of Bart Herring as Vice President of Sales and Product, succeeding Senol Bayrak, effective August 1. Michael Minielly has also been appointed Director, Communications and Experience effective August 1.
What does Mercedes-Benz USA do?
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States.
Where is Mercedes-Benz USA based?
Mercedes-Benz USA is based in Atlanta, Georgia, United States.
Which similar companies made leadership changes around the same time?
Dana Holding (July 17, 2024), Lucid Group (June 24, 2024), Qurate Retail Group (July 29, 2024) and Xsolla (July 25, 2024) also announced leadership changes within 45 days of Mercedes-Benz USA.

Source: Fundz verified event record.

Other recent leadership changes in E Commerce and Fashion

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Mercedes-Benz USA, and when

A new leader at Mercedes-Benz USA brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Mercedes-Benz USA

Location

Atlanta, Georgia, United States

About

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S.

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Michael
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Adam
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Mercedes-Benz USA changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.