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Mattel Appoints Brian Fitzharris As Senior Vice President and General Manager of Fisher Price

RECENTLY ACQUIREDApr 18, 2024•about 2 years ago

Position

Vice President

Company

Mattel

Brian Fitzharris
El SegundoManufacturingGaming

Description

Brian Fitzharris has been appointed as Senior Vice President and General Manager of Fisher-Price, effective April 22, 2024. He will lead the Fisher-Price Infant and Toddler Core brands and serve as leader of the company’s East Aurora, NY campus. Fitzharris will report to Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel.

Company Information

Company

Mattel

Location

El Segundo, California, United States

About

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. Founded in 1945, we operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

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