Material Appoints Laila Worrell As Chief Executive Officer

Mar 18, 2025•4 months ago

Position

Chief Executive Officer

Company

Material

Laila Worrell

Los AngelesUx DesignBrand MarketingMarketingConsulting

Description

Material appoints Laila Worrell as their new Chief Executive Officer, recognizing her exceptional track record in driving growth and enterprise value creation for world-class companies.

Company Information

Company

Material

Location

Los Angeles, California, United States

About

Material is a leading insights, marketing and technology company striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging a proprietary science + systems approach, we speed engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

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Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months