logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Maserati Appoints Andrea Soriani As General Manager for North America

Jul 08, 2025•5 months ago

Position

Manager

Company

Maserati

Andrea Soriani
ModenaAutomotiveManufacturing

Description

Andrea Soriani has been appointed as the general manager of Maserati North America, effective November 18. He will report directly to Maserati's Global Chief Commercial Officer, Luca Delfino. Soriani returns to Maserati with extensive experience in marketing and brand management.

Company Information

Company

Maserati

Location

Modena, Emilia-Romagna, Italy

About

Maserati is an Italian luxury vehicle manufacturer. The company is known for its high-performance sports cars and grand tourers.

Related People

Sign in to view contact details

Sign in to view contact details

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months