MarketCast Appoints Lana Busignani as CEO, Paul Shortley as CRO, and Kerel Cooper as CMO
Position
Chief Revenue Officer
Company
MarketCast
Culver CityAdvertisingMarketingDescription
MarketCast has announced the appointment of Lana Busignani as Chief Executive Officer, Paul Shortley as Chief Revenue Officer, and Kerel Cooper as Chief Marketing Officer. This leadership team will drive the company's transformation and the upcoming launch of Total Effect.
Quick answer
MarketCast Appoints Lana Busignani as CEO, Paul Shortley as CRO, and Kerel Cooper as CMO (December 11, 2025). MarketCast is based in Culver City, California, United States.
- Who is the new Chief Revenue Officer at MarketCast?
- MarketCast named Paul Shortley Chief Revenue Officer, announced December 11, 2025.
- What did MarketCast announce on December 11, 2025?
- MarketCast has announced the appointment of Lana Busignani as Chief Executive Officer, Paul Shortley as Chief Revenue Officer, and Kerel Cooper as Chief Marketing Officer. This leadership team will drive the company's transformation and the upcoming launch of Total Effect.
- What does MarketCast do?
- MarketCast research and analytics help marketers maximize the impact of their advertising and unlock the power of Fandom for their brands.
- Where is MarketCast based?
- MarketCast is based in Culver City, California, United States.
- Which similar companies made leadership changes around the same time?
- Quvy (December 11, 2025), Incubeta (December 12, 2025), CJRW (December 12, 2025) and Klaviyo (December 9, 2025) also announced leadership changes within 45 days of MarketCast.
Source: Fundz verified event record.
Other recent leadership changes in Advertising and Marketing
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Quvy Appoints Stefan Adamczyk as Head of Sales for North America and EMEA (December 11, 2025)
- Incubeta Appoints Amy Crowther as President of Americas (December 12, 2025)
- CJRW Appoints Mark Raines as CEO and Katherine Vasilos as President (December 12, 2025)
- Klaviyo Appoints Chano Fernández as Co-CEO (December 9, 2025)
- Adsgrove Digital Appoints Aanchal Kapoor as Chief Executive Officer (December 8, 2025)
- Imre Appoints Nadine Lafond as Chief Executive Officer (December 8, 2025)
Who to call at MarketCast, and when
A new leader at MarketCast brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day MarketCast raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at MarketCast, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at MarketCast. With Fundz connected, it knows.
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Fundz sees it the moment MarketCast changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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MarketCast changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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