Rohin Desai Appointed As Chief Client Officer Media Buying At Madison World
Aug 24, 2024•over 1 year ago
Position
Chief Client Officer
Company
Madison World
Description
Rohin Desai has been appointed as the Chief Client Officer - Media Buying at Madison World. With over 20 years of experience in media planning, trading, and advertising, Rohin brings extensive expertise in building and nurturing relationships with key partners to drive business growth for clients.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months