Position
Chief Marketing Officer
Company
Lowe’s
Description
Jennifer Wilson has been appointed as the Chief Marketing Officer (CMO) at Lowe’s in June. She will focus on the end-to-end customer experience online and in-stores, with plans to spend double-digit increases in areas like connected TV spend and on its retail media network.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months