Position
Chief Brand Officer
Company
Lovesac
StamfordManufacturingCommerce and ShoppingRetailBuilding MaterialDescription
Heidi Cooley is leaving Crocs to join Lovesac as its first chief brand and marketing officer, effective April 23. She brings extensive experience in marketing and leadership from her previous role at Crocs.
Quick answer
Lovesac Appoints Heidi Cooley as Chief Brand and Marketing Officer (April 12, 2025). Lovesac is based in Stamford, Connecticut, United States.
- Who is the new Chief Brand Officer at Lovesac?
- Lovesac named Heidi Cooley Chief Brand Officer, announced April 12, 2025.
- What did Lovesac announce on April 12, 2025?
- Heidi Cooley is leaving Crocs to join Lovesac as its first chief brand and marketing officer, effective April 23. She brings extensive experience in marketing and leadership from her previous role at Crocs.
- What does Lovesac do?
- The Lovesac Company is a Designed for Life home and technology brand known for creating innovative furniture solutions.
- Where is Lovesac based?
- Lovesac is based in Stamford, Connecticut, United States.
- Which similar companies made leadership changes around the same time?
- British Steel (April 14, 2025), Northern Wholesale Supply (April 15, 2025), PermaGroup (April 15, 2025) and VF Corporation (April 8, 2025) also announced leadership changes within 45 days of Lovesac.
Source: Fundz verified event record.
Other recent leadership changes in Commerce and Shopping and Retail
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- British Steel Appoints Interim CEO and CCO from Within (April 14, 2025)
- Northern Wholesale Supply Appoints Adam Augst as Head of Sales (April 15, 2025)
- PermaGroup Appoints Kevin Williams as Chief Executive Officer (April 15, 2025)
- VF Corp. Appoints Abhishek Dalmia as Chief Operating Officer (April 8, 2025)
- Floor Coverings International Bolsters Leadership Team with New Hire and Promotions (April 16, 2025)
- T. Marzetti Appoints Tanya Berman as President of Retail (April 7, 2025)
Who to call at Lovesac, and when
A new leader at Lovesac brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Lovesac raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Lovesac, from your own LinkedIn network
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Fundz sees it the moment Lovesac changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Lovesac changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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