Lead Squared Appoints Manik Nangia As Chief Business Officer

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The round was led by WestBridge Capital, the 11-year-old startup said. The startup helps firms automate sales, bringing efficiency to all the touch points where sales executives are involved including call centers, feet-on-street force and other areas including digital where consumer purchases take place. The startup provides the firms with tools to easily on-board vendors, do verifications and collections. LeadSquared says its CRM platform “takes away the guesswork from sales execution “no matter how complex the customer journey.”The startup, which employs about 1,200 people, currently generates 90% of its revenue in the home market of India, said Nilesh Patel, co-founder and chief executive of LeadSquared, in an interview with TechCrunch. In the financial year ending March this year, the startup doubled its revenue to about $25.6 million, he said. The startup plans to deploy the fresh funds to expand its international operations in North America, the APAC region and EMEA.“We are grateful for the support of our investors as we strive to build LeadSquared into a globally significant business. The startup is also looking to broaden its product with new features including sales performance analytics and a suite of tools to digitize application processing. LeadSquared said on Tuesday it has raised $153 million in a Series C funding round that valued it at $1 billion (post-money). LeadSquared, a SaaS startup that is helping sales teams become more efficient with its CRM platform, is the latest Indian startup to become a unicorn.