logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

La Martina Appoints Antonella Di Pietro As Creative Director

Jan 22, 202511 months ago

Position

Creative Director

Company

La Martina

Antonella Di Pietro
ChiassoLifestyleRetailFashionE Commerce

Description

Antonella Di Pietro, with 20 years of experience in luxury fashion, has been appointed as the new creative director of La Martina. The brand aims to strengthen its positioning in international markets by celebrating the values of polo and enhancing the emotional connection with its customers.

Company Information

Company

La Martina

Location

Chiasso, Ticino, Switzerland

About

La Martina is a polo lifestyle company with a strategic retail division and a focused philosophy about what this sport represents. By investing in technical equipment, conducting research in laboratories, and developing cutting-edge products, La Martina is consistently leading the way in safety and performance on the polo field. Off the polo field, La Martina understands that polo is a passion, a lifestyle choice, and an historic sport with a unique culture that needs to be protected and preserved. La Martina helps people do this: supporting Clubs, Associations, Professionals and Amateurs, the ‘Aspiring’ and the ‘Aspirational’. With global offices in North and South America, Switzerland and the UK, La Martina manages an international network that is uniquely positioned to be the market leader in the organization and support of polo.

Related People

Sign in to view contact details

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months