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Invoca Promotes Ben Sullivan to Chief Revenue Officer and Hires Katherine Starros as SVP, People & Culture

PRIVATEJan 08, 2026

Position

Senior Vice President

Company

Invoca

Katherine Starros
kstarros@invoca.com
Santa BarbaraOtherHardwareSoftwareMobile

Description

Invoca has announced the appointment of Katherine Starros as Senior Vice President, People & Culture and the promotion of Ben Sullivan to Chief Revenue Officer. These changes aim to strengthen the company's focus on performance-driven execution and customer value in an AI-centric market.

Quick answer

Invoca Promotes Ben Sullivan to Chief Revenue Officer and Hires Katherine Starros as SVP, People & Culture (January 8, 2026). Invoca is based in Santa Barbara, California, United States.

Who is the new Senior Vice President at Invoca?
Invoca named Katherine Starros Senior Vice President, announced January 8, 2026.
What did Invoca announce on January 8, 2026?
Invoca has announced the appointment of Katherine Starros as Senior Vice President, People & Culture and the promotion of Ben Sullivan to Chief Revenue Officer. These changes aim to strengthen the company's focus on performance-driven execution and customer value in an AI-centric market.
What does Invoca do?
Invoca is a revenue execution platform that connects marketing and sales teams, helping them track and optimize the buying journey to drive more revenue.
Where is Invoca based?
Invoca is based in Santa Barbara, California, United States.
Which similar companies made leadership changes around the same time?
Mobile Solutions (January 27, 2026), Insurity (January 8, 2026), Lumos (January 9, 2026) and MFour Mobile Research (January 12, 2026) also announced leadership changes within 45 days of Invoca.

Source: Fundz verified event record.

Other recent leadership changes in Hardware and Mobile

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Invoca, and when

A new leader at Invoca brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Invoca

Location

419 STATE STREET

Santa Barbara, California, United States

About

Invoca is a revenue execution platform that connects marketing and sales teams, helping them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

AI made execution free. Knowing first is the whole game now.

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