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Interactive Advertising Bureau Appoints Caroline Giegerich as Vice President, AI

PRIVATEApr 29, 2025

Position

Vice President

Company

IAB

Caroline Giegerich
caroline@iab.com
New York CityAdvertisingMarketing

Description

Interactive Advertising Bureau (IAB) has announced the appointment of Caroline Giegerich as Vice President, AI. In this role, she will lead IAB's strategic initiatives to integrate artificial intelligence across the digital advertising ecosystem.

Other recent leadership changes in Advertising and Marketing

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

IAB

Location

New York City, New York, United States

About

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers.

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Cintia
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