IAB UK Appoints Olivia McCullagh as Retail Media Lead and Connie Hawker as TV+ and Creators Lead
Position
Director
Company
IAB UK
Description
IAB UK has made strategic appointments to enhance its expertise in retail media and creators. Olivia McCullagh joins as Retail Media Lead and Connie Hawker as TV+ and Creators Lead. These roles aim to drive collaboration and develop standards in digital advertising.
Quick answer
IAB UK Appoints Olivia McCullagh as Retail Media Lead and Connie Hawker as TV+ and Creators Lead (August 20, 2026).
- What did IAB UK announce on August 20, 2026?
- IAB UK has made strategic appointments to enhance its expertise in retail media and creators. Olivia McCullagh joins as Retail Media Lead and Connie Hawker as TV+ and Creators Lead.
- What does IAB UK do?
- IAB UK is a trade organization for digital advertising that aims to improve the industry's standards and effectiveness.
- Which similar companies made leadership changes around the same time?
- The Now Agency (August 13, 2026), LV8 (July 15, 2026), Modo25 (August 20, 2026) and Scale Marketing (August 19, 2026) also announced leadership changes within 45 days of IAB UK.
Source: Fundz verified event record.
Other recent leadership changes in Advertising and Marketing
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- The Now Agency Appoints Kevin King as President (August 13, 2026)
- LV8 Appoints Patrick Connolly as Chief Strategy Officer (July 15, 2026)
- Modo25 Appoints Tom Wills as Chief Financial Officer (August 20, 2026)
- Scale Marketing Appoints Christine Formenti as Vice President of Traditional Media (August 19, 2026)
- West of Fairfax Appoints Scott Mallone as President (August 6, 2026)
- Thunderly Appoints Carlos Cortinas as Chief Strategy Officer (September 8, 2026)
Who to call at IAB UK, and when
A new leader at IAB UK brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day IAB UK raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at IAB UK, from your own LinkedIn network
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Fundz sees it the moment IAB UK changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
IAB UK changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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