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Iab Uk Appoints Olivia Mc Cullagh As Retail Media Lead and Connie Hawker As Tv+ and Creators Lead

PRIVATEAug 20, 2026•about 3 hours ago

Position

Director

Company

IAB UK

Alex Kozloff
AdvertisingMarketingDigital MarketingSocial Media Advertising

Description

IAB UK has made strategic appointments to enhance its expertise in retail media and creators. Olivia McCullagh joins as Retail Media Lead and Connie Hawker as TV+ and Creators Lead. These roles aim to drive collaboration and develop standards in digital advertising.

Company Information

Company

IAB UK

About

IAB UK is a trade organization for digital advertising that aims to improve the industry's standards and effectiveness. The organization works with various stakeholders to develop the digital advertising market in the UK. IAB UK focuses on creating frameworks and best practices for retail media, creator marketing, and TV+. Its mission is to support responsible growth in the digital advertising sector.

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