Position
Chief Financial Officer
Company
HighLevel
Description
HighLevel announces the appointment of Sterling Auty as Chief Financial Officer. Sterling brings over 30 years of experience in technology and financial services, strengthening HighLevel's leadership team as the company scales globally.
Quick answer
HighLevel Appoints Sterling Auty as Chief Financial Officer (September 28, 2026). HighLevel is based in Dallas, Texas, United States.
- Who is the new Chief Financial Officer at HighLevel?
- HighLevel named Sterling Auty Chief Financial Officer, announced September 28, 2026.
- What did HighLevel announce on September 28, 2026?
- HighLevel announces the appointment of Sterling Auty as Chief Financial Officer. Sterling brings over 30 years of experience in technology and financial services, strengthening HighLevel's leadership team as the company scales globally.
- What does HighLevel do?
- HighLevel Inc. is an AI-powered, automation-driven, all-in-one sales and marketing software platform for small businesses.
- Where is HighLevel based?
- HighLevel is based in Dallas, Texas, United States.
- Which similar companies made leadership changes around the same time?
- Meta (September 28, 2026), MongoDB (September 28, 2026), Bravura (September 27, 2026) and Teads S.A (October 1, 2026) also announced leadership changes within 45 days of HighLevel.
Source: Fundz verified event record.
Other recent leadership changes in Marketing and information technology & services
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Meta Appoints CJ Desai as Head of Enterprise Platform (September 28, 2026)
- MongoDB Appoints Dev Ittycheria as Interim President and CEO (September 28, 2026)
- Bravura Appoints Chris Spencer as Chief Executive Officer, Global Wealth (September 27, 2026)
- Teads Holding Co. Appoints Stuart Kovensky as New Director (October 1, 2026)
- Boomi Appoints Mike Hickman as Chief Financial Officer (September 24, 2026)
- TruGolf Appoints Brenner Adams as Interim Chief Executive Officer (September 23, 2026)
Who to call at HighLevel, and when
A new leader at HighLevel brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day HighLevel raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at HighLevel, from your own LinkedIn network
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