Fundz

HighLevel Appoints Sterling Auty as Chief Financial Officer

PRIVATESep 28, 2026

Position

Chief Financial Officer

Company

HighLevel

Sterling Auty
DallasSoftwareMarketinginformation technology & services

Description

HighLevel announces the appointment of Sterling Auty as Chief Financial Officer. Sterling brings over 30 years of experience in technology and financial services, strengthening HighLevel's leadership team as the company scales globally.

Quick answer

HighLevel Appoints Sterling Auty as Chief Financial Officer (September 28, 2026). HighLevel is based in Dallas, Texas, United States.

Who is the new Chief Financial Officer at HighLevel?
HighLevel named Sterling Auty Chief Financial Officer, announced September 28, 2026.
What did HighLevel announce on September 28, 2026?
HighLevel announces the appointment of Sterling Auty as Chief Financial Officer. Sterling brings over 30 years of experience in technology and financial services, strengthening HighLevel's leadership team as the company scales globally.
What does HighLevel do?
HighLevel Inc. is an AI-powered, automation-driven, all-in-one sales and marketing software platform for small businesses.
Where is HighLevel based?
HighLevel is based in Dallas, Texas, United States.
Which similar companies made leadership changes around the same time?
Meta (September 28, 2026), MongoDB (September 28, 2026), Bravura (September 27, 2026) and Teads S.A (October 1, 2026) also announced leadership changes within 45 days of HighLevel.

Source: Fundz verified event record.

Other recent leadership changes in Marketing and information technology & services

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

HighLevel

Location

400 N St Paul St

Dallas, Texas, United States

About

HighLevel Inc. is an AI-powered, automation-driven, all-in-one sales and marketing software platform for small businesses. Founded in 2018, the company is dedicated to empowering businesses to connect with their customers in more meaningful ways, driving growth and success. With a user-centric approach and innovative solutions, HighLevel is redefining the future of digital marketing. For more information: www.gohighlevel.com.

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HighLevel changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.