Who is the new Chief Executive Officer at Hawaiian Airlines?

Hawaiian Airlines named Diana Birkett Rakow Chief Executive Officer, announced September 10, 2025.

Which similar companies made leadership changes around the same time?

Air France-KLM (July 31, 2025), flyExclusive (August 22, 2025), Next Level Aviation (October 1, 2025) and Sun Country Airlines Holdings (August 13, 2025) also announced leadership changes within 45 days of Hawaiian Airlines.

Hawaiian Airlines Appoints Diana Birkett Rakow as CEO

PRIVATESep 10, 2025

Position

Chief Executive Officer

Company

Hawaiian Airlines

Diana Birkett Rakow

HonoluluLeisureTravelAir TransportationAerospace

Description

Diana Birkett Rakow has been named the new CEO of Hawaiian Airlines, effective October 29, succeeding Joe Sprague. Rakow previously served as the senior vice president of public affairs and sustainability at Alaska Airlines and will oversee the advancement of the Hawaiian Airlines brand.

Quick answer

Hawaiian Airlines Appoints Diana Birkett Rakow as CEO (September 10, 2025). Hawaiian Airlines is based in Honolulu, Hawaii, United States.

Who is the new Chief Executive Officer at Hawaiian Airlines?: Hawaiian Airlines named Diana Birkett Rakow Chief Executive Officer, announced September 10, 2025.
What did Hawaiian Airlines announce on September 10, 2025?: Diana Birkett Rakow has been named the new CEO of Hawaiian Airlines, effective October 29, succeeding Joe Sprague. Rakow previously served as the senior vice president of public affairs and sustainability at Alaska Airlines and will oversee the advancement of the Hawaiian Airlines brand.
What does Hawaiian Airlines do?: Hawaiian® has led all U.S. carriers in on-time performance for each of the past 17 years (2004-2020) as reported by the U.S. Department of Transportation.
Where is Hawaiian Airlines based?: Hawaiian Airlines is based in Honolulu, Hawaii, United States.
Which similar companies made leadership changes around the same time?: Air France-KLM (July 31, 2025), flyExclusive (August 22, 2025), Next Level Aviation (October 1, 2025) and Sun Country Airlines Holdings (August 13, 2025) also announced leadership changes within 45 days of Hawaiian Airlines.

Source: Fundz verified event record.

Other recent leadership changes in Leisure and Travel

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Air France-KLM Appoints Adriaan Den Heijer as Chief Commercial Officer (July 31, 2025)
flyExclusive Appoints Adam Posar as Senior Vice President of Sales (August 22, 2025)
Next Level Aviation® Appoints Danny Budding as Senior Vice President of Sales - Global (October 1, 2025)
Sun Country Airlines Appoints D. Torque Zubeck as Chief Financial Officer and Stephen Coley as Head of Operations (August 13, 2025)
Voyzant Appoints Siva Ramachandran as Senior Vice President for EMEA (October 11, 2025)
Caribbean Airlines Appoints Nirmala Ramai as Acting Chief Executive Officer (October 13, 2025)

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Company Information

Company

Hawaiian Airlines

Location

Honolulu, Hawaii, United States

About

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 17 years (2004-2020) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai'i. Now in its 92nd year of continuous service, Hawaiian is Hawai'i's biggest and longest-serving airline. Hawaiian offers approximately 130 flights within the Hawaiian Islands, daily nonstop flights between Hawai'i and 16 U.S. gateway cities – more than any other airline – as well as once-weekly service connecting Honolulu and Tahiti and flights between Honolulu and American Samoa. As a result of the COVID-19 pandemic, Hawaiian is operating an adjusted flight schedule between Hawai'i and Japan and Korea, and has temporarily suspended service in Australia and New Zealand. The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian's Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian's LinkedIn page. For media inquiries, please visit Hawaiian Airlines' online newsroom.

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