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Hana Tour Appoints CHO Jwa Jin As Chief Executive Officer

PRIVATEAug 19, 2026•about 3 hours ago

Position

Chief Executive Officer

Company

Hana Tour

Cho Jwa-jin
South KoreaTravel

Description

Hana Tour has appointed Cho Jwa-jin as its new Chief Executive Officer. Cho has outlined a mid- to long-term strategy aimed at expanding premium travel and enhancing customer experiences through AI and K-culture content.

Company Information

Company

Hana Tour

Location

South Korea

About

Hana Tour is South Korea's largest travel agency, focusing on premium travel offerings and inbound business for foreign tourists. The company aims to transition from traditional package tours to a customer-centric travel platform. They are implementing artificial intelligence in product planning and customer service to enhance efficiency and personalization.

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