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Gum Gum Appoints Marcus Startzel As Chief Executive Officer

Jun 12, 20252 months ago

Position

Chief Executive Officer

Company

Gum Gum

Marcus Startzel
Santa MonicaAdvertisingSoftware

Description

GumGum announced that ad tech veteran Marcus Startzel has been appointed as its new Chief Executive Officer. This appointment marks a pivotal step in the company’s commitment to empowering its partners with innovative advertising solutions.

Company Information

Company

Gum Gum

Location

Santa Monica, California, United States

About

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset.

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