Position
Chief Brand Officer
Company
GORUCK
FloridaHealth CareFitnessDescription
GORUCK today announced the appointment of Mike Vallely as Chief Brand Officer. As a celebrated street skateboarder and entrepreneur, Vallely brings a wealth of experience to the role.
Quick answer
GORUCK Appoints Mike Vallely as Chief Brand Officer (September 22, 2026). GORUCK is based in Florida, United States.
- Who is the new Chief Brand Officer at GORUCK?
- GORUCK named Mike Vallely Chief Brand Officer, announced September 22, 2026.
- What did GORUCK announce on September 22, 2026?
- GORUCK today announced the appointment of Mike Vallely as Chief Brand Officer. As a celebrated street skateboarder and entrepreneur, Vallely brings a wealth of experience to the role.
- What does GORUCK do?
- GORUCK is a leader in the rucking revolution and is known for making some of the toughest gear on the planet.
- Where is GORUCK based?
- GORUCK is based in Florida, United States.
- Which similar companies made leadership changes around the same time?
- Aspetar Sports Clinic (September 23, 2026), Unbuzzd Wellness (September 23, 2026), Orangetheory Fitness (September 24, 2026) and Hyperwear (September 15, 2026) also announced leadership changes within 45 days of GORUCK.
Source: Fundz verified event record.
Other recent leadership changes in Fitness and Health Care
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Aspetar Sports Clinic Appoints Professor Romain Seil as Chief Medical Officer (September 23, 2026)
- Unbuzzd Wellness Inc. Appoints Michael Zapolin as Chief Executive Officer (September 23, 2026)
- Orangetheory Fitness Appoints Carl Loredo as Global Brand President (September 24, 2026)
- Hyperwear Appoints Chad Price as Vice President of Sales & Strategic Growth (September 15, 2026)
- Hims & Hers Appoints Kultar Garcha and Matt Vickers as Chief Medical Officers (October 1, 2026)
- John Ternus Appointed as Apple CEO (October 4, 2026)
Who to call at GORUCK, and when
A new leader at GORUCK brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day GORUCK raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at GORUCK, from your own LinkedIn network
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Fundz sees it the moment GORUCK changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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GORUCK changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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