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RPA Appoints Jim Helberg as Chief Executive Officer

PRIVATEOct 14, 2025

Position

Chief Executive Officer

Company

RPA

Jim Helberg
Santa MonicaAdvertisingmarketing & advertising

Description

RPA has named Jim Helberg, previously chief media officer, as its new CEO, succeeding Pete Imwalle. This leadership change marks a significant shift for the agency after Imwalle's 32-year tenure.

Quick answer

RPA Appoints Jim Helberg as Chief Executive Officer (October 14, 2025). RPA is based in Santa Monica, California, United States.

Who is the new Chief Executive Officer at RPA?
RPA named Jim Helberg Chief Executive Officer, announced October 14, 2025.
What did RPA announce on October 14, 2025?
RPA has named Jim Helberg, previously chief media officer, as its new CEO, succeeding Pete Imwalle. This leadership change marks a significant shift for the agency after Imwalle's 32-year tenure.
What does RPA do?
RPA is a strategic marketing and technology agency based in Santa Monica, California.
Where is RPA based?
RPA is based in Santa Monica, California, United States.
Which similar companies made leadership changes around the same time?
Bastion Shine (October 14, 2025), Cheil UK (October 14, 2025), Omnicom Group (October 10, 2025) and 72andSunny (October 20, 2025) also announced leadership changes within 45 days of RPA.

Source: Fundz verified event record.

Other recent leadership changes in Advertising and marketing & advertising

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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A new leader at RPA brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

RPA

Location

2525 Colorado Avenue

Santa Monica, California, United States

About

RPA is a strategic marketing and technology agency based in Santa Monica, California. The company focuses on connecting brands with people to create significant value for both parties. RPA delivers integrated solutions that combine strategy, creativity, customer experience, marketing intelligence, media, and technology to address complex challenges faced by clients and their customers. RPA emphasizes a human-centered approach, aiming to foster meaningful connections through insightful thinking and emotionally intelligent creative work. The agency offers a range of services, including strategic planning, creative development, customer experience optimization, marketing intelligence, media planning, and advanced technology solutions. RPA's expertise is adaptable across various industries, catering to mid-to-large enterprises seeking to enhance brand engagement and drive business growth.

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