Fundz

G/Fore Appoints Scott Ruerup as Chief Executive Officer

PRIVATESep 25, 2026
New to company · from Peter Millar“Ruerup began his career at Oxxford Clothes before joining Peter Millar in 2011. He first served as vice president, then as president.”

Position

Chief Executive Officer

Company

G/FORE

Scott Ruerup
Los AngelesE CommerceFashionRetailLifestyle

Description

G/Fore has confirmed the appointment of Scott Ruerup as CEO, effective January 2026. Ruerup, who has a rich history with Peter Millar, will oversee G/Fore's global commercial strategy and operations.

Quick answer

G/Fore Appoints Scott Ruerup as Chief Executive Officer (September 25, 2026). G/FORE is based in Los Angeles, California, United States.

Who is the new Chief Executive Officer at G/FORE?
G/FORE named Scott Ruerup Chief Executive Officer, announced September 25, 2026.
What did G/FORE announce on September 25, 2026?
G/Fore has confirmed the appointment of Scott Ruerup as CEO, effective January 2026. Ruerup, who has a rich history with Peter Millar, will oversee G/Fore's global commercial strategy and operations.
Where did Scott Ruerup work before joining G/FORE?
Scott Ruerup joins from Peter Millar.
What does G/FORE do?
G/FORE is a luxury footwear, apparel, and accessories brand founded by Mossimo Giannulli in 2011 and acquired by Peter Millar in 2018.
Where is G/FORE based?
G/FORE is based in Los Angeles, California, United States.
Which similar companies made leadership changes around the same time?
Aubade (September 25, 2026), Givenchy (September 23, 2026), Hugo Boss (September 28, 2026) and Arhaus (September 30, 2026) also announced leadership changes within 45 days of G/FORE.

Source: Fundz verified event record.

Other recent leadership changes in E Commerce and Fashion

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at G/FORE, and when

A new leader at G/FORE brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

G/FORE

Location

Los Angeles, California, United States

About

G/FORE is a luxury footwear, apparel, and accessories brand founded by Mossimo Giannulli in 2011 and acquired by Peter Millar in 2018. The company focuses on international expansion, broadening wholesale offerings, and fine-tuning direct-to-consumer programs.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.