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Freshmax Group Appoints Reg Weine as Chief Executive Officer

PRIVATEFeb 18, 2026

Position

Chief Executive Officer

Company

Freshmax Group

Reg Weine
SydneyFood and BeverageAgriculture and FarmingFarming

Description

Freshmax Group has announced the appointment of Reg Weine as its new chief executive officer. Weine brings over 25 years of experience in the agrifood and FMCG sectors.

Quick answer

Freshmax Group Appoints Reg Weine as Chief Executive Officer (February 18, 2026). Freshmax Group is based in Sydney, New South Wales, Australia.

Who is the new Chief Executive Officer at Freshmax Group?
Freshmax Group named Reg Weine Chief Executive Officer, announced February 18, 2026.
What did Freshmax Group announce on February 18, 2026?
Freshmax Group has announced the appointment of Reg Weine as its new chief executive officer. Weine brings over 25 years of experience in the agrifood and FMCG sectors.
What does Freshmax Group do?
Freshmax Group is a major Australasian fresh produce business pursuing a growth strategy.
Where is Freshmax Group based?
Freshmax Group is based in Sydney, New South Wales, Australia.
Which similar companies made leadership changes around the same time?
Giumarra Companies (February 16, 2026), Murray Cod Australia Limited (February 20, 2026), milkadamia (February 25, 2026) and Perdue (March 5, 2026) also announced leadership changes within 45 days of Freshmax Group.

Source: Fundz verified event record.

Other recent leadership changes in Food and Beverage and Agriculture and Farming

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Freshmax Group, and when

A new leader at Freshmax Group brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Freshmax Group

Location

Sydney, New South Wales, Australia

About

Freshmax Group is a major Australasian fresh produce business pursuing a growth strategy. The company specializes in managing branded fruit and vegetable varieties and aims to deliver high-performance and significant industry transformations.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.