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Fable & Mane Appoints Cécile Budge as Chief Executive Officer

PRIVATEOct 01, 2026

Position

Chief Marketing Officer

Company

Fable & Mane

Rose Pilato
Health CareE CommerceFashionBeautyLifestyle

Description

Fable & Mane has appointed Cécile Budge as its new Chief Executive Officer, succeeding Akash Mehta, who will continue as a cofounder. Budge previously served as Chief Operating Officer at Nirvana Brands and aims to accelerate growth for the brand.

Company Information

Company

Fable & Mane

About

Fable & Mane is an Ayurvedic beauty brand specializing in hair care. Launched by siblings Akash and Nikita Mehta in 2020, the brand focuses on merging Indian heritage with modern beauty practices. Known for its unique products like HoliRoots Hair Oil, the company is dedicated to reaching global audiences and sustainable growth.

Fundz sees it the moment Fable & Mane changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Fable & Mane changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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