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Etnia Appoints Massimo Vian As Chief Executive Officer

PRIVATESep 03, 2026•5 days ago

Position

Chief Executive Officer

Company

Etnia Eyewear Culture

Massimo Vian
BarcelonaE CommerceFashionRetailLifestyle

Description

Etnia Eyewear Culture has appointed Massimo Vian as its new Chief Executive Officer, succeeding founder David Pellicer, who will take on the role of executive chairman. This leadership change is part of a strategy to enhance the growth of its brands both domestically and internationally.

Company Information

Company

Etnia Eyewear Culture

Location

Barcelona, Catalonia, Spain

About

Etnia Eyewear Culture is an eyewear group that includes brands such as Etnia Barcelona, Lool, Pellicer, Moi Aussi, and The Readers. Founded in 2022, the company has a rich heritage with its flagship brand being in the market for 25 years. Etnia is present in over 50 countries through more than 15,000 points of sale. The company aims to accelerate its domestic and international growth.

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