Early Rider Appoints Mario Herbold as Chief Operating Officer and Janine Bessen as Head of Global E-Commerce
PRIVATEOct 05, 2026
New to company · from Pon.Bike Performance GmbH“Herbold joins from Pon.Bike Performance GmbH, where he was General Manager”
Position
Chief Operating Officer
Company
Early Rider
Mario Herbold
Description
Early Rider has appointed Mario Herbold as Chief Operating Officer and Janine Bessen as Head of Global E-Commerce. These appointments aim to strengthen the company's operations and e-commerce strategy as it invests in its international retail growth.
Company Information
Company
Early Rider
About
Early Rider is a British children’s bike brand known for its commitment to creating high-quality bikes for kids. With over 20 years of experience, the company focuses on innovative designs and outstanding customer service. As Early Rider continues to expand its international retail network, it remains dedicated to providing exceptional products and experiences for young riders.
Fundz sees it the moment Early Rider changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.