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Duluth Holdings Appoints Stephanie Pugliese as President and CEO

PRIVATEApr 07, 2025

Position

Chief Executive Officer

Company

Duluth Trading Company

Stephanie Pugliese
spugliese@duluthtrading.com
Mount HorebE CommerceFashionRetailLifestyleMen'sWomen's

Description

Duluth Trading Company has appointed Stephanie Pugliese as president and CEO, effective May 5, 2025. Pugliese succeeds Sam Soto and has a notable history with the company, having previously held the same position from 2015 to 2019.

Quick answer

Duluth Holdings Appoints Stephanie Pugliese as President and CEO (April 7, 2025). Duluth Trading Company is based in Mount Horeb, Wisconsin, United States.

Who is the new Chief Executive Officer at Duluth Trading Company?
Duluth Trading Company named Stephanie Pugliese Chief Executive Officer, announced April 7, 2025.
What did Duluth Trading Company announce on April 7, 2025?
Duluth Trading Company has appointed Stephanie Pugliese as president and CEO, effective May 5, 2025. Pugliese succeeds Sam Soto and has a notable history with the company, having previously held the same position from 2015 to 2019.
What does Duluth Trading Company do?
Duluth Holdings Inc. is doing business as Duluth Trading Company.
Where is Duluth Trading Company based?
Duluth Trading Company is based in Mount Horeb, Wisconsin, United States.
Which similar companies made leadership changes around the same time?
J.Jill (February 28, 2025), Blenders Eyewear (April 2, 2025), Fendi (April 7, 2025) and Capri Holdings Limited (April 8, 2025) also announced leadership changes within 45 days of Duluth Trading Company.

Source: Fundz verified event record.

Other recent leadership changes in E Commerce and Fashion

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Duluth Trading Company, and when

A new leader at Duluth Trading Company brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Duluth Trading Company

Location

Mount Horeb, Wisconsin, United States

About

Duluth Holdings Inc. is doing business as Duluth Trading Company. Duluth Trading is a lifestyle brand for the Modern, Self-Reliant American. Based in Mount Horeb, Wisconsin, we offer high quality, solution-based casual wear, workwear, and accessories for men and women who lead a hands-on lifestyle and who value a job well-done. We provide our customers an engaging and entertaining experience. Our marketing incorporates humor and storytelling that conveys the uniqueness of our products in a distinctive, fun way, and are available through our content-rich website, catalogs, and “store like no other” retail locations. We are committed to outstanding customer service backed by our “No Bull Guarantee” - if it’s not right, we’ll fix it.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.