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Driscoll's Appoints Brie Reiter Smith As Chief Executive Officer

PRIVATEAug 25, 2026•about 3 hours ago

Position

Chief Executive Officer

Company

Driscoll’s

Brie Reiter Smith
WatsonvilleFood and BeverageAgriculture and FarmingFood And Beverage

Description

Driscoll’s has announced the appointment of Brie Reiter Smith as its new CEO, effective immediately. She succeeds Soren Bjorn, who will continue supporting the company during the transition.

Company Information

Company

Driscoll’s

Location

Watsonville, California, United States

About

Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries, and blackberries. With more than 100 years of farming heritage, Driscoll’s is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries™. With more than 900 independent growers around the world, Driscoll’s develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great-tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists, and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll’s berries are grown in more than 20 countries and are available for consumers in more than 40 countries across North America, Australia, Europe, and China.

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