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Driscoll's Appoints Brie Reiter Smith as Chief Executive Officer

PRIVATEAug 25, 2026

Position

Chief Executive Officer

Company

Driscoll’s

Brie Reiter Smith
WatsonvilleFood and BeverageAgriculture and FarmingFood And Beverage

Description

Driscoll’s has announced the appointment of Brie Reiter Smith as its new CEO, effective immediately. She succeeds Soren Bjorn, who will continue supporting the company during the transition.

Quick answer

Driscoll's Appoints Brie Reiter Smith as Chief Executive Officer (August 25, 2026). Driscoll’s is based in Watsonville, California, United States.

Who is the new Chief Executive Officer at Driscoll’s?
Driscoll’s named Brie Reiter Smith Chief Executive Officer, announced August 25, 2026.
What did Driscoll’s announce on August 25, 2026?
Driscoll’s has announced the appointment of Brie Reiter Smith as its new CEO, effective immediately. She succeeds Soren Bjorn, who will continue supporting the company during the transition.
What does Driscoll’s do?
Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries, and blackberries.
Where is Driscoll’s based?
Driscoll’s is based in Watsonville, California, United States.
Which similar companies made leadership changes around the same time?
Scooter's Coffee (August 25, 2026), McCormick (July 23, 2026), General Mills (September 30, 2026) and John B. Sanfilippo & Son (October 2, 2026) also announced leadership changes within 45 days of Driscoll’s.

Source: Fundz verified event record.

Other recent leadership changes in Food and Beverage and Agriculture and Farming

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

Driscoll’s

Location

Watsonville, California, United States

About

Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries, and blackberries. With more than 100 years of farming heritage, Driscoll’s is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries™. With more than 900 independent growers around the world, Driscoll’s develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great-tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists, and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll’s berries are grown in more than 20 countries and are available for consumers in more than 40 countries across North America, Australia, Europe, and China.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.