Draper James Appoints Jeannie Yoo As Chief Executive Officer

Oct 29, 2024•9 months ago

Position

Chief Executive Officer

Company

Draper James

Jeannie Yoo

New YorkLifestyleRetailFashionE Commerce

Description

Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon, has appointed Jeannie Yoo as Chief Executive Officer, effective October 15, 2024. Yoo, a veteran in the fashion industry with two decades of experience across luxury and commercial brands, will lead Draper James into its next chapter, focusing on growth across direct-to-consumer channels, category diversification, and global scaling.

Company Information

Company

Draper James

Location

New York, New York, United States

About

Draper James is a classic, American lifestyle brand founded by Reese Witherspoon, inspired by her roots in the South. Launched in May 2015, Draper James is known for its unapologetically feminine style, offering clothing, accessories and home accents with timeless grace and charm.

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