Cymbiotika Appoints Durana Elmi as Chief Creative Officer and Chief Experiential Officer
PRIVATEJun 10, 2026
Position
Chief Creative Officer
Company
Cymbiotika
Durana Elmi
San DiegoHealth CareDietary SupplementsFitnessNutritionWellness
Description
Cymbiotika announced the expansion of Co-Founder Durana Elmi's leadership responsibilities as she assumes the role of Chief Creative Officer and Chief Experiential Officer. Her new role reflects an increased focus on creative leadership, brand strategy, and experiential programming.
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Company Information
Company
Cymbiotika
Location
San Diego, California, United States
About
Cymbiotika is a bioactive supplement brand known for delivering products in liquid and gel forms. The company has achieved five consecutive years of triple-digit growth, attracting a dedicated community interested in clean, bioavailable formulations. With a focus on wellness that is aspirational and accessible, Cymbiotika aims to shift lifestyles through its unique approach to functional nutrition. It has recently launched its first large-scale campaign across the U.S., marking a significant milestone in its retail expansion.
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