Culture+ Group Appoints Roberto Ramos As Group President & Chief Brand Officer, and Officially Launches Cien+ Health
Feb 21, 2025•6 months ago
Position
Chief Brand Officer
Company
Culture+ Group
Description
CULTURE+ GROUP has appointed Roberto Ramos as Group President & Chief Brand Officer, bringing extensive experience from leading agencies and as the founder of The Ideatelier. He will guide strategic planning, creative direction, and growth initiatives across all member companies while integrating Ideatelier's capabilities into the network, including creative capabilities from around the world, including Brazil. Additionally, Roberto will lead the formal launch and growth of CIEN+ Health as part of a broader transformation.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months